In this era of virtual conferences, we have been developing a series of presentations, as well as panels, bringing easy to follow educational presentations on the LGBTQ+ marketplace. A summary of our work is found below.
Join Auston Matta, Marketing Manager of IGLTA, and Matt Skallerud, President of Pink Media, as we discuss the value of the LGBTQ+ traveler as we enter 2022, along with some marketing strategies and techniques to reach this demographic. IGLTA has recently completed an LGBTQ+ consumer travel survey, of which we'll be sharing some of the results. In addition, we chat about storytelling first, including written word (articles & blog posts), photos, podcasts & videos, and how those can be distributed via social media, e-mail newsletters, advertising via video, mobile apps and even banners in today's media environment. We also discuss how LGBTQ+ influencer content can be amplified above and beyond their fans and follower base, giving their blog posts, photos, videos and social media posts life year round, working on behalf of a destination 365 days per year.
User-Generated Content (UGA) is also discussed, citing IGLTA's most recent convention in Atlanta as an example. We explore how most of the 400 attendees helped tell IGLTA's story via their social media posts, using #IGLTA2021, and how that same case study can be extrapolated into events, pride festivals and more, allowing organizations and destinations to become part of these conversations, while keeping themselves at the forefront to LGBTQ+ travelers 24/7. Lastly, we discuss marketing automation, including real-world examples our companies are utilizing today. For full video, check out:
PS - we can adapt this presentation for your LGBTQ+ virtual conference as well. Let us know if interested.
3 Pillars of LGBTQ+ Digital Marketing as we enter 2022:
Most organizations large and small are comfortable with placing advertising on social media... primarily Facebook, but also Instagram, LinkedIn and Twitter. What we'll be talking about is how to look at the social media landscape from a broader perspective, understanding how the science (and the mystery) of each platform's news feed algorithm can make or break a successful digital marketing campaign. From blog posts to photos... from podcasts to video, we dive in to how all of this storytelling content can be hyper-targeted to your specific customer, turning your digital marketing campaign from one that focuses on the masses as a number, to one that focuses on the individual as a real person with unique interests. We also talk about how your company's social media presence can become more engaged with your followers and fans, making you and your organization a part of the LGBTQ+ conversation online.
LGBTQ+ Travel Influencer Panel Series
The following is a single, 30-minute LGBTQ+ Travel Influencer Panel presentation, broken up into 4 distinct parts for easier viewing online.
These presentations above can be customized for your specific virtual LGBTQ+ conference. Contact us below for more information.